Dr. Gretchen Pierce
Associate Professor of History
Degrees
- D., University of Arizona (History - Latin America) – Minor in Art History
- MA, University of Arizona (Latin American Studies – History) – Minor in Art History
- BA, Arizona State University (Interdisciplinary Humanities – Latin American Studies Concentration)
Research Interests
- Latin American History
- Food, Alcohol, and Drugs History
- Women’s History
Courses Taught
- History 105: Historical Foundations of Global Cultures
- History 106: Modern World History
- History 349: Food and Drinks in Latin American History
- History 360: History of Mexico
- History 366: History of Brazil
- History 444: Women in Latin American History
- Honors 388: Reach Out Seminar
- International Studies 300: International Studies Capstone (Drugs)
Major Publications
- “Desfanatizar y Desalcoholizar la Población”: the Interrelated Anti-Catholic and Anti-Alcohol Campaigns,” in Anti-Catholicism in the Mexican Revolution, 1913-1940, ed. Jurgen Büchenau and David Dalton, 126-54 (Albuquerque, University of New Mexico Press, 2024).
- “Chicas Modernas and Chinas Poblanas: International and National Influence in the Mexican Beer Industry and its Advertising, 1910-1940,” International Knowledge Transfer within the Brewing Industry of the 19th and 20th Century (special edition), Jahrbuch für Wirtschaftsgeschichte/Economic History Yearbook 65, no. 1 (2024): 64-100, https://www.degruyter.com/document/doi/10.1515/jbwg-2024-0006/html?lang=en.
- Alcohol in Latin America: A Social and Cultural History, ed. Gretchen Pierce and Áurea Toxqui (Tucson: University of Arizona Press, 2014).
- “Pulqueros, Cerveceros, and Mezcaleros: Small Alcohol Producers and Popular Resistance to Mexico’s Anti-Alcohol Campaigns, 1910-1940,” in Alcohol in Latin America: A Social and Cultural History, ed. Gretchen Pierce and Áurea Toxqui, 161-84 (Tucson: University of Arizona Press, 2014).
- “Fighting Bacteria, the Bible, and the Bottle: Projects to Create New Men, Women, and Children, 1910-1940,” in A Companion to Mexican History and Culture, ed. William H. Beezley, 505-17 (London: Wiley-Blackwell Press, 2011).
- “Parades, Epistles, and Prohibitive Legislation: Mexico’s National Anti-Alcohol Campaign and the Process of State-Building, 1934-1940,” Social History of Alcohol and Drugs 23, no. 2 (Spring 2009): 151-80. https://www.journals.uchicago.edu/doi/10.1086/SHAD23020151.
Profile
Dr. Pierce is Associate Professor of Latin American History where she teaches courses on world history, Latin America, food, drinks, and drugs. She is also one of the advisors to Reach Out, an educational service-learning project that travels annually to the Dominican Republic. She is the co-editor of Alcohol in Latin America: A Social and Cultural History (University of Arizona Press, 2014) with Aurea Toxqui, and has also published widely on temperance, beer, and advertising in Mexico. Additionally, she is an editor on the H-LatAm network and founder and editor of the academic blog, Research Corner.