Marketing Minor
Shippensburg University's marketing minor is flexible and can be tailored to best complement your career interests.
What Will I Learn?
This program provides you with the tools necessary to implement marketing strategies and policies. It is a great balance between theory and practice.
What are the requirements for this degree?
This 18-credit minor has three required courses (nine credits). You will also complete nine credits from elective courses based on your interests.
You must have a C average or higher in prerequisite courses before you can declare the marketing minor.
What Types of Careers Could I Get With This Degree?
Qualified marketers are in demand. Marketing ranks very high when comparing salaries with other professions. You can work in a variety of fields seeking the skills of marketing professionals, including:
- E-business
- Advertising
- Business-to-business marketing
- Consulting
- International marketing
- Marketing research
- Retail management
- Sales and sales management
- Supply chain management
- Transportation
What Kinds of Experiences Could I Have?
The John L. Grove College of Business is internationally accredited by the most prestigious business-accrediting agency, AACSB International - The Association to Advance Collegiate Schools of Business. This program is relevant and challenging. Small classes allow faculty to work closely with you to develop strong communication, interpersonal and teamwork skills, which are vitally important in today's business world.
The Marketing Club, a local chapter of the American Marketing Association, provides opportunities for you to apply marketing ideas and concepts in planning, organizing and executing club activities. The club also offers its members the chance to hear marketing practitioners' presentations about their individual firm's marketing strategies.