Marketing, Marketing Management Concentration, BSBA
The concentration in Marketing Management program provides a business-administration foundation coupled with a focus on contemporary marketing management practices.. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.
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What Will I Learn?
The marketing management concentration focuses on the fundamental components of advertising, services, marketing strategy, and international marketing that are used to accomplish modern strategic marketing objectives. This program also includes fundamental principles of business including accounting, finance, management, supply chain management, marketing, and management information systems, with a focus on generating business through contemporary marketing practices. Marketing is a field focused on facilitating satisfying exchange relationships, which is at the heart of business.
Meet Morgan Hill
“The College of Business is packed with such wonderful faculty and staff that are committed to their jobs and our success as students. As an accounting student, it is easily recognizable that the department behind me will do whatever it takes to help me achieve my dreams.”What are the requirements for this degree?
The undergraduate Bachelor of Science degree in Business Administration in Marketing requires the completion of a minimum of 120 credit hours in the following areas:
- General Education Courses: All students are required to complete the university's general education program, which provides a balanced liberal arts foundation.
- Business Core Curriculum: Finance majors take the same core curriculum as other business majors. This core includes economics, finance, information systems, marketing, organization behavior, and business law as well as other business subjects. See the College of Business website for complete course listings.
- Marketing Courses: The courses required of the major provide students with the academic background necessary to be successful professionals. See a complete list on the Marketing department page.
BSBA in marketing management majors are well served by minoring in any of the following, based on their interest area:
- Art
- Communication/Journalism
- Creative Writing
- Economics
- Geographic Information Systems
- Human Communication Studies
- Professional Writing
- Psychology
- Sociology
- Technical/Professional Communications
Marketing management majors would be well served by dual-majoring in any of the BSBA concentrations, including:
- Accounting
- Entrepreneurship
- Finance
- Personal Financial Planning
- Human Resource Management
- International Management
- Management
- Management Information Systems
- Supply Chain Management
- Logistics Management
All programs in the John L. Grove College of Business are accredited by the Association to Advance Collegiate Schools of Business (AACSB), which is the most prestigious of accrediting bodies for colleges of business worldwide.
What Types of Careers Could I Get With This Degree?
Graduates of this program can apply to positions in any area of marketing.
These areas include but are not limited to:
- Market researcher
- Marketing manager
- Advertising manager
- Marketing strategist
- Project analyst
- Account manager
What Career Outcomes Do Alumni Have With This Degree?
What Kinds of Experiences Could I Have?
In the BSBA in marketing management program students should expect constructive classroom experiences with engaging projects, activities and simulations that aid in the learning of course content. The American Marketing Association (AMA) student club provides students with the opportunity to plan, promote, administer, and attend events and activities geared toward marketing endeavors. Alpha Kappa Psi, the oldest professional business fraternity in the US, gives members the opportunity to gain valuable leadership, organizational and networking experiences.