Marketing Minor

Shippensburg University's marketing minor is flexible and can be tailored to best complement your career interests.

What Will I Learn?

This program provides you with the tools necessary to implement marketing strategies and policies. It is a great balance between theory and practice.

What are the requirements for this degree?

This 18-credit minor has three required courses (nine credits). You will also complete nine credits from elective courses based on your interests.

No prerequisites to declare the marketing minor.

Required Minor Courses

MKTG 205 – Principles of Marketing*
MKTG 206 – Consumer Behavior
MKTG 430 – Marketing Research*

Elective Minor Courses (pick 3)

MKTG 325 – Advertising & Promotional Strategy
MKTG 335 – Digital Marketing
MKTG 345 – Social Media Marketing
MKTG 352 – Principles of Retailing**
MKTG 360 – International Marketing
MKTG 365 – Relationship Marketing**
MKTG 370 – Services Marketing
MKTG 380 – Sports Marketing**

* Additional prerequisites may be required for this course if not included in student’s major program
** Summer-only marketing elective course

The Undergraduate Catalog provides details about program requirements.

What Types of Careers Could I Get With This Degree?

Qualified marketers are in demand. Marketing ranks very high when comparing salaries with other professions. You can work in a variety of fields seeking the skills of marketing professionals, including:

• E-business
• Advertising
• Business-to-business marketing
• Consulting
• International marketing
• Marketing research
• Retail management
• Sales and sales management
• Supply chain management
• Transportation